Brand Assets & Logo Usage

Brand Assets Location

All brand assets live in the shared Google Drive: Brand Assets/

• Logo files: .svg, .png, .eps in full color, reversed, and monochrome
• Fonts: Inter (headings), Merriweather (body)
• Color palette: Primary #1A365D, Secondary #2B6CB0, Accent #E2E8F0
• Templates: Slide decks, letterhead, social media cards

Logo Usage Rules

• Always use the provided logo files — don’t recreate
• Maintain clear space equal to the height of the logo mark on all sides
• Don’t stretch, rotate, or add effects to the logo
• On dark backgrounds, use the reversed (white) version
• Minimum print size: 20mm width

Brand Voice

• Tone: Professional but warm
• Always use “we” and “our” — not the company name as third person
• Avoid jargon and acronyms without explanation