Marketing Team Hub

Content Calendar

The content calendar lives in Notion: Marketing > Content Calendar.

• Blog posts: Published every Tuesday
• Newsletter: Sent every Thursday
• Social media: 3 posts/week per channel (LinkedIn, Twitter/X)

Campaign Assets

• All campaign assets in Google Drive: Marketing/Campaigns/[Campaign Name]/
• Use the naming convention: YYYY-MM-DD_CampaignName_AssetType_v1
• Final files only — keep drafts in a _drafts subfolder

Brand Review Process

1. Create content in the campaign folder
2. Tag @gunilla for brand review in the task
3. Allow 48 hours for review
4. Once approved, schedule in the content calendar

Tools We Use

• Design: Figma
• Project management: Notion
• Email marketing: Mailchimp
• Analytics: Plausible (privacy-first)
• SEO: Ahrefs